The Issue Yield model predicts that parties will choose specific issues to emphasise, based on the joint assessment of electoral risks (how divisive is an issue within the party support base) and electoral opportunities (how widely supported is the same issue outside the party). According to this model, issues with high yield are those that combine a high affinity with the existing party base, together with a high potential to reach new voters. In previous work, the model showed a remarkable ability to explain aggregate issue importance as reported by party supporters, as well as issue emphasis in party manifestos. This paper tests the implications at the individual level by comparing a conventional model where issue salience is determined from manifesto data with a revised model where issue salience is determined by issue yield. The empirical findings show that issue yield is a more effective criterion than manifesto emphasis for identifying the issues most closely associated with party support in the minds of voters.

De Sio, L., & Floridia, A. (2011). Conclusioni. Una tradizione politica territoriale? In L. De Sio (Ed.), La politica cambia, i valori restano? Una ricerca sulla cultura politica dei cittadini toscani (pp. 167–176). Firenze: Firenze University Pr...

Il modello prevalente per spiegare i comportamenti degli elettori e le scelte dei partiti si basa sul cosiddetto "teorema dell'elettore mediano", secondo cui i partiti, per vincere le elezioni, devono spostarsi progressivamente verso il centro, fino a diventare indistinguibili l'uno dall'altro. Ma questo modello non funziona. Se funzionasse, dovrebbe vincere sempre chi si trova al centro dello spazio politico, mentre sappiamo che possono avere successo candidati fortemente sfavoriti dalla loro "collocazione spaziale", ovvero lontani dal punto mediano. Determinante a questo proposito è il grado di interesse per la politica: gli elettori meno coinvolti sono maggiormente capaci di esprimere un voto svincolato dall'orientamento politico. Questo interessante modello alternativo, che spiega risultati altrimenti incomprensibili, viene testato sulla base di dati di sondaggi relativi a venti consultazioni elettorali in Italia, in Francia e negli Stati Uniti nell'arco degli ultimi trent'anni.

While Carmines and Stimson's work on issue evolutions has prompted research showing the dynamics and effects of new party alignments on abortion, religion, gender and cultural issues, this research has all centred on the United States. This article examines issue evolution in Britain. Using evidence on the timing of changes in elite positions from Comparative Manifestos Group data, and survey data on public attitudes to the European Union with a longer historical sweep than heretofore, the article finds strong evidence that the European issue has followed an issue evolution path, though with distinct dynamics contingent on the pace of elite re-positioning. Thus, this article extends the theory of issue evolution to a parliamentary political system and demonstrates the responsiveness of the public to elite cues, while also providing additional insights from a unique case in which elites have staked out distinct positions not once, but twice.